Use this before asking AI to rewrite your About page
Do not start by asking an AI tool to “make our About page better.” Start by collecting approved facts. Then use AI only to organize the page and flag missing proof.
Copy/paste About page fact worksheet
Business name:
Primary service/category:
Who we help:
Primary locations/service areas:
Years in business or founding year:
Founder/owner/team names approved for public use:
Licenses, certifications, awards, or memberships:
Proof we can show publicly (reviews, case studies, before/after, testimonials):
What makes our process different:
Customer types we are best fit for:
What we do NOT do / boundary statements:
Best next action for visitors:
Claims that need owner/legal review before publishing:AI prompt for an AI-search-ready About page
You are helping draft a small-business About page.
Use only the facts below. Do not invent history, awards, locations, team members, guarantees, customer counts, or certifications.
Facts:
[PASTE APPROVED FACT WORKSHEET]
Draft an About page with:
1. A clear first paragraph naming the business, category, audience, and location/service area.
2. A short section explaining what problems we solve.
3. A proof section using only approved proof from the worksheet.
4. A plain-language process section.
5. A trust and review note that avoids risky guarantees.
6. A final call to action.
After the draft, list:
- Missing facts that would make the page more credible.
- Any claims that need owner/legal review.
- Any vague sentences that should be replaced with proof.Human review checklist
- Entity clarity: the page says the business name, service category, location/service area, and audience without hiding it in slogans.
- Proof match: every award, certification, team size, review claim, or result is backed by a real source the owner can verify.
- Boundary clarity: the page avoids claims such as “best,” “guaranteed,” “certified,” or “licensed” unless they are true and approved.
- AI search fit: the page gives answer engines quotable facts instead of generic founder-story filler.
- Conversion fit: visitors can tell whether to call, book, request a quote, or read a related service page.
Stop rules
Stop before publishing if the AI draft adds fake service areas, team members, guarantees, awards, customer counts, or before/after claims. Stop if a regulated claim needs legal, licensing, insurance, medical, financial, or HR review. Stop if the page sounds impressive but cannot be verified by the business owner.
Related resources
- AI Search Homepage Checklist for Small Business Websites
- AI Search FAQ Page Template for Small Business Websites
- AI Search Service Page Proof Checklist for Small Businesses
Product bridge: SEO After AI expands this into a full visibility audit, page-improvement workflow, schema/citation checks, and human-review guardrails for AI search.