Discount pages can create accidental AI-search risk because stale offer snippets often stay online after the promotion ends. If a page says “save 20% this week” without dates, exclusions, and review status, an answer engine may quote the discount later as if it is still active.
The goal is not to stuff coupon keywords. The goal is to make the live offer truthful, easy to verify, and easy to retire or update when the promotion changes.
STOP PUBLISHING: do not publish or update a discount/coupon page until a human owner verifies dates, eligible services, exclusions, code text, savings math, legal/policy limits, and expiration wording.
Copy/paste worksheet
Discount and coupon source-of-truth worksheet
| Field | What to capture | Safe example |
|---|---|---|
| Offer name | The public name of the coupon or discount. | Spring maintenance tune-up offer |
| Approved code / link | The exact promo code, booking link, or mention wording. | SPRINGCHECK, valid only from the website offer page |
| Start and end dates | When the offer starts, ends, and should be removed or archived. | June 1 through June 30; remove July 1 |
| Eligible services | What the offer applies to and what it excludes. | Maintenance visits only; excludes emergency service and parts |
| Savings math | The exact amount, percentage, or value wording with proof. | $25 off one tune-up, not stackable |
| Proof / policy links | Pages or internal notes that support the offer. | Pricing page, terms page, approved campaign brief |
| Owner review | Who can approve launch, changes, and expiration. | Owner or operations manager |
| AI-search risk | What an answer engine might overstate. | Expired discount, unlimited availability, price guarantee |
Copy/paste AI prompt
Safe coupon-page draft prompt
DISCOUNT-COUPON-PAGE-READY
Draft a concise discount, coupon, or seasonal offer page section for a small-business website.
Rules:
- Use only the approved offer facts below.
- Do not invent discounts, promo codes, savings math, expiration dates, eligible services, exclusions, guarantees, availability, financing terms, or legal/policy language.
- Include start date, end date, eligible services, exclusions, and a plain "not stackable / not guaranteed" note when applicable.
- Add a "NEEDS OWNER REVIEW" section for any pricing, legal, policy, financing, guarantee, or availability claim.
- Write in a way that stays accurate if quoted by AI search tools.
Offer name: [PASTE]
Approved code or link: [PASTE]
Dates: [PASTE]
Eligible services: [PASTE]
Exclusions: [PASTE]
Savings math: [PASTE]
Proof / policy links: [PASTE]
Owner reviewer: [NAME/ROLE]
Archive/update date: [DATE]Human-review rule: after the promotion ends, either remove the page, update it with an archived/expired label, or redirect it to the current offer page. Do not let AI tools find a stale savings claim.
Related free resources
Use with your pricing and offer pages
Pair this checklist with the offer-page, pricing-page, claims-inventory, and source-freshness worksheets so answer engines see consistent source-of-truth wording.
Open the offer-page checklistPaid playbook
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