SEO After AI • entity clarity • source-of-truth worksheet
AI Search Entity Fact Sheet for Small Businesses
AI search tools can repeat stale or conflicting facts when a business has inconsistent names, service descriptions, locations, profiles, proof, or policy pages across the web. Use this entity fact sheet to create one owner-approved source of truth before refreshing website copy, schema, citations, or directory profiles.
Human-review rule
Do not let AI invent business names, ownership, credentials, service areas, hours, review counts, awards, affiliations, prices, guarantees, legal entities, addresses, phone numbers, or customer proof. A responsible owner or manager must approve every entity fact before it is reused in website copy, citations, structured data, or outreach.
1. Copy/paste entity fact sheet
Business/entity fact sheet
Official public business name:
Legal entity name if different:
Preferred short description (25 words max):
Primary category:
Secondary categories:
Primary website URL:
Contact page URL:
Booking/quote/request URL:
Phone number to publish:
Email/contact form to publish:
Primary address or service-area wording:
Office hours:
Service hours:
Emergency/after-hours wording, if owner-approved:
Locations served, with boundaries:
Services offered, with exclusions:
Industries/customer types served:
Credentials/licenses/certifications, with proof URL:
Insurance/bonding claims, with proof URL:
Awards/memberships/associations, with proof URL:
Review/testimonial source URLs approved for public use:
Social/profile/sameAs URLs:
Google Business Profile URL:
Key policy pages: privacy, refund, warranty, guarantee, accessibility, SMS/email consent:
Owner/reviewer:
Last reviewed date:
Next review date:
Facts that AI must NOT infer:2. Where to use it
- Website pages: homepage, about page, contact page, service pages, location pages, FAQ, policies, and trust-center pages.
- Structured data: Organization, LocalBusiness, Service, FAQPage, Article, Review, Product, and sameAs fields where appropriate.
- Citation cleanup: Google Business Profile, Bing Places, Yelp, chamber listings, industry directories, social profiles, and marketplace bios.
- Editorial/outreach: short author/company descriptions, guest-post bios, resource-roundup summaries, and partner pages.
- AI prompts: give the fact sheet to drafting prompts so the model does not guess facts from memory or generic assumptions.
3. AI audit prompt
You are helping a small business check entity clarity for AI search and human buyers.
Use only the facts in the provided entity fact sheet and page URLs. Do not invent missing business facts, service areas, hours, credentials, awards, review counts, ownership, prices, guarantees, legal terms, or customer results.
Return:
1. Facts that are clear and reusable.
2. Facts that conflict across pages/profiles.
3. Missing source-of-truth fields.
4. Pages or profiles that need updates.
5. Schema/sameAs opportunities.
6. Items that require owner/legal/compliance review before publishing.4. SameAs and source-of-truth checklist
- Use only active, official profiles the business controls or verifies.
- Make sure the public business name matches the approved naming rule before adding sameAs links.
- Do not link abandoned profiles, duplicate profiles, unclaimed listings, or pages with old addresses/hours.
- Document which page is the source of truth for hours, service areas, prices, policies, credentials, and customer proof.
- Set a review date so seasonal hours, ownership changes, service changes, and policy updates do not drift.
5. Product bridge
This worksheet pairs with the local citation consistency checklist, source citation log, and schema markup checklist.
SEO After AI expands this into a full AI-search visibility system: crawlability, entity clarity, proof, schema, citations, freshness, page updates, and conversion-ready answers with human-review stop rules.