Who this is for: business owners, consultants, marketers, and agencies adapting classic SEO to Google AI Overviews, ChatGPT Search, Perplexity, Gemini, Copilot, and other AI answer surfaces.
The quick audit
- Access: Confirm important pages are indexable, not blocked by robots, login walls, broken canonical tags, or heavy scripts that hide core content.
- Entity clarity: State who you serve, what you sell, where you operate, and what makes you credible in plain language near the top of the page.
- Answer fit: Add concise answers to the questions buyers actually ask before contacting you: pricing, process, timelines, service area, qualifications, risks, and alternatives.
- Proof: Back claims with named examples, testimonials, credentials, case details, policies, photos, comparison notes, or verifiable business facts.
- Structure: Use descriptive headings, FAQ sections, comparison blocks, author/company details, internal links, and schema where it accurately describes the page.
- Freshness: Update stale pages with current offers, dates, locations, screenshots, examples, and recently answered customer objections.
- Conversion path: Make the next step obvious for humans who arrive after reading an AI summary: call, book, request quote, download checklist, or compare options.
What not to do
- Do not publish thin AI-generated FAQ spam just to chase answer engines.
- Do not hide important business details behind images, carousels, PDFs only, or JavaScript-only components.
- Do not invent credentials, locations, citations, or customer results. AI search rewards clarity and proof; fake proof creates risk.
A simple page-improvement prompt
You are reviewing this page for AI search visibility. Identify missing entity facts, buyer questions, proof points, schema opportunities, unclear claims, and conversion gaps. Return a prioritized fix list that preserves truthful claims and avoids spammy AI SEO tactics.If you want the full implementation kit, SEO After AI includes the playbook, audit worksheet, readiness scorecard, entity worksheet, schema starter pack, before/after page makeover, tracker CSV, client report template, FAQ bank, and a 70-prompt library.