Before sending
Audience and safety checks
- Send only to opted-in contacts: Gumroad followers, prior customers, or people who requested resource updates. Do not import scraped cold contacts.
- Segment by interest: send AI workflow examples to AI-kit readers, lead-response examples to local-service readers, and AI-search examples to SEO/marketing readers.
- Keep the promise modest: say what the checklist/template helps them do; do not claim guaranteed revenue, rankings, or automation accuracy.
- Human-review rule: review links, prices, coupon dates, refund wording, and any customer-specific examples before sending.
Message 1
Useful free sample first
Subject: A free sample to help you choose the right workflow
Hi {{first_name_or_there}},
I put together a free sample library for small-business AI, lead follow-up, and AI-search visibility resources.
Start here: https://liquidhorizon88-bot.github.io/horizon-flow-ebook-hub/free/free-ebook-sample-library.html?utm_source=gumroad&utm_medium=audience_update&utm_campaign=ebook_marketing&utm_content=sample_library_message_1
Pick the checklist closest to your current bottleneck:
- AI workflow setup and prompt quality
- missed lead / stale inquiry follow-up
- AI-search visibility and website fact cleanup
Use one sample this week before buying anything. If it helps, the full Horizon Flow playbooks expand the checklist into deeper templates, worksheets, and rollout steps.
— Andrew / Horizon Flow
Why it works: it gives a useful resource before asking for a purchase and lets the reader choose the product lane.
Message 2
Implementation example
Subject: One small workflow to test this week
Hi {{first_name_or_there}},
A simple way to use the free sample library is to choose one workflow and run a 7-day test.
Example:
1. Pick one repeated task: quote follow-up, review replies, website FAQ updates, or meeting-note cleanup.
2. Copy one sample prompt/template.
3. Add your review rule: who checks facts, tone, pricing, privacy, and customer commitments before anything goes out.
4. Track whether the draft saved time or reduced missed follow-up.
If you are checking an ebook/product page before sending traffic, this free Gumroad QA worksheet may help too:
https://liquidhorizon88-bot.github.io/horizon-flow-ebook-hub/articles/gumroad-product-page-checklist-ebook-creators.html?utm_source=gumroad&utm_medium=audience_update&utm_campaign=ebook_marketing&utm_content=product_page_checklist_message_2
The paid playbooks are for when you want the fuller prompt library, worksheets, and rollout structure instead of assembling it from scratch.
— Andrew / Horizon Flow
Human-review guardrail: do not send customer-facing AI drafts until a person verifies facts and commitments.
Message 3
Clear offer after value
Subject: If you want the full workflow kit
Hi {{first_name_or_there}},
If the free sample helped, here are the full Horizon Flow playbooks:
The Small Business AI Profit Kit — practical AI prompts, workflow templates, and a 30-day rollout plan:
https://horizonflow.gumroad.com/l/small-business-ai-profit-kit?utm_source=gumroad&utm_medium=audience_update&utm_campaign=ebook_marketing&utm_content=small_business_ai_profit_kit_message_3
Local Lead Rescue System — missed-call, stale-lead, quote follow-up, and local-service response scripts:
https://horizonflow.gumroad.com/l/local-lead-rescue-system?utm_source=gumroad&utm_medium=audience_update&utm_campaign=ebook_marketing&utm_content=local_lead_rescue_message_3
SEO After AI — website visibility worksheets for AI Overviews, ChatGPT Search, Perplexity, Gemini, Copilot, and classic SEO:
https://horizonflow.gumroad.com/l/seo-after-ai?utm_source=gumroad&utm_medium=audience_update&utm_campaign=seo_after_ai_launch&utm_content=seo_after_ai_message_3
No pressure if the free sample is enough for now. Keep the checklist and use it when you review the next workflow.
— Andrew / Horizon Flow
Do not invent: verify prices, product URLs, and any coupon terms before sending this message. Do not imply the reader will get guaranteed sales, rankings, or saved hours.
Optional segment notes
Which link to feature first
- Creators / Gumroad sellers: lead with the Gumroad Product Page Checklist.
- Local service operators: lead with the 15-Minute Missed Lead Recovery Checklist.
- Small-business AI buyers: lead with the 30-Day AI Tool Pilot Tracker.
- SEO/agency readers: lead with the AI Search Video Transcript Checklist or another relevant AI-search worksheet.