When to use this audit
- Before publishing: new service pages, landing pages, ad copy, marketplace profiles, booking forms, chat widgets, and quote request pages.
- Before automation: AI-written replies, autoresponders, review responses, missed-call texts, and after-hours scripts.
- Before more traffic: if leads complain about slow replies, missed callbacks, unclear arrival windows, or promises that changed with staffing/capacity.
- Human review rule: only approve a promise when the owner or manager can point to operating hours, staffing, workflow ownership, and recent response data that supports it.
Copy/paste response promise inventory
Promise: [Example: “We reply within 15 minutes during business hours.”]
Where it appears: [Homepage / service page / booking form / ad / GBP / email / SMS / chatbot / script]
Promise type: callback speed / quote timing / appointment window / emergency availability / financing follow-up / warranty response / closeout update / other
Source of truth: [Owner-approved policy, dispatch SOP, CRM SLA, office hours, staffing schedule, vendor constraint]
Evidence check: [Recent response-time report, call log, CRM timestamps, dispatch schedule, support inbox, manager sign-off]
Fallback wording: [What to say when capacity, weather, staffing, parts, or service area prevents the promise]
Owner: [Person responsible for updating this promise when operations change]
Review date: [Monthly / seasonal / after staffing change / after service-area change]
Promise types to check
- First reply: “within 5 minutes,” “same day,” “next business day,” “we answer 24/7.”
- Quote timing: “free quote today,” “estimate in 24 hours,” “instant quote,” “same-day inspection.”
- Arrival window: “on the way,” “running late,” “2-hour window,” “text before arrival.”
- Emergency wording: “24/7 emergency,” “same-day emergency,” “after-hours service,” “urgent dispatch.”
- Financing or payment: “financing available,” “deposit required,” “payment link,” “approval before scheduling.”
- Warranty/callback: “covered callback,” “free inspection,” “guaranteed fix,” “manager review.”
- Closeout and follow-up: “we send photos,” “completion note,” “maintenance reminder,” “review request.”
AI audit prompt
You are helping a local service business audit response promises before publishing copy or sending automated follow-up. Use only the website copy, form text, ads, CRM/SLA notes, operating hours, and response-time evidence provided. Do not invent staffing levels, emergency availability, quote timing, financing approval, warranty coverage, dispatch capacity, or customer consent. Return a table with: exact promise, page/channel, promise type, evidence provided, risk level, safer fallback wording, owner to confirm, and next review date. If a promise is unsupported or capacity-dependent, mark NEEDS OWNER REVIEW before publishing.
Safer replacement wording examples
- Instead of “instant quote,” use “send photos/details and we will confirm whether we can quote remotely or need an inspection.”
- Instead of “24/7 emergency service” when coverage varies, use “after-hours requests are reviewed as capacity allows; call emergency services for immediate safety risks.”
- Instead of “same-day service guaranteed,” use “same-day openings may be available; we will confirm the earliest safe appointment window.”
- Instead of “we always text before arrival,” use “when mobile numbers and consent are available, we send arrival updates through the approved channel.”
Where this fits in the lead-response system
This audit connects to the Lead Response SLA Checklist, Marketplace Lead Reply Templates, Lost Lead Reason Code Checklist, free speed-to-lead swipe file, and Local Lead Rescue System.