Best fit: small-business owners, local service teams, solo marketers, agencies, and operations managers who need helpful service-area content but do not want AI to create risky or generic SEO filler.
Inputs to collect before using AI
- Service: the exact service, offer, or job type.
- Location: city/service area where the business actually works.
- Customer questions: common sales-call, estimate, support, or intake questions.
- Proof points: verified experience, process details, photos, warranties, response times, reviews, or case examples the business is allowed to mention.
- Exclusions: services, areas, prices, guarantees, licenses, emergency promises, or regulated claims that must not be invented.
- Next step: call, quote request, intake form, appointment, or helpful free resource.
Copy/paste AI prompt
Act as a cautious local SEO content strategist for a real small business.
Business context:
- Business type: [BUSINESS TYPE]
- Service: [SERVICE]
- Actual service area: [CITY / NEIGHBORHOODS / REGION]
- Ideal customer: [WHO NEEDS THIS]
- Common customer questions: [PASTE QUESTIONS]
- Verified proof points: [PASTE ONLY FACTS YOU CAN SUPPORT]
- Services/areas/claims to avoid: [EXCLUSIONS]
- Desired next step: [CALL / FORM / BOOKING / FREE RESOURCE]
- Internal links available: [PASTE RELEVANT URLS]
Create a local SEO content brief, not the final article.
Include:
1. Search intent in plain English.
2. Helpful page title and meta description draft.
3. H1 and H2 outline focused on customer questions and decision help.
4. Sections where proof, photos, process details, or FAQs would make the page more useful.
5. Internal link suggestions with anchor text.
6. A conversion CTA that does not use fake urgency.
7. Missing facts the human must gather before writing.
8. Thin-content and doorway-page risks to avoid.
Rules:
- Do not invent testimonials, licenses, pricing, guarantees, emergency availability, service areas, or awards.
- Do not recommend swapping only the city name to make duplicate pages.
- If the business lacks proof for a claim, label it as a fact to verify before publishing.
- Keep the tone useful, specific, and customer-first.Brief quality checklist
- Does the brief answer real customer questions instead of stuffing keywords?
- Does every proof claim have a source the business can verify?
- Does the outline include process, timing, expectations, and what happens next?
- Does it avoid fake city pages, copied sections, and unsupported “best” claims?
- Does the CTA match the customer's stage: learn, compare, request, book, or follow up?
Example internal-link plan
- For lead-response pages, link to the free AI lead response quickstart.
- For prompt or content workflow pages, link to the free small-business AI prompt starter pack.
- For repeatable prompt governance, score the prompt with the AI Prompt Quality Scorecard.
The paid Small Business AI Profit Kit expands this kind of prompt into reusable prompt cards, worksheets, risk notes, and a 30-day AI rollout plan for owners who want AI workflows without losing human review.