15-minute audit

Find and recover your easiest missed leads

List every lead source. Calls, voicemails, contact forms, texts, Google Business Profile, Facebook, Instagram, email, referrals, and marketplace apps.
Check the response owner. Every channel needs a person or role responsible for same-day replies.
Look back seven days. Count unanswered calls, forms, DMs, estimate requests, and “just checking in” replies that never got sent.
Tag each lead. Use simple labels: urgent, good-fit, needs info, booked, not a fit, stale, or follow-up later.
Write one fast first reply. Confirm you received the request, ask one clarifying question, and give the next step.
Write one stale-lead recovery reply. Be helpful, low-pressure, and specific to the original request.
Use a three-touch rhythm. Immediate reply, next business day follow-up, and one final helpful check-in.
Remove guilt and fake urgency. No “last chance” unless it is true. No invented scarcity.
Add one qualifying question. Ask for location, timeline, job type, budget range, or photos — whichever best moves the lead forward.
Set a close-the-loop rule. Every lead ends as booked, not a fit, waiting on customer, or nurture later.
Review before sending. Confirm name, job type, date, price, and policy details before any message goes out.
Measure one number this week. Track reply time, recovered conversations, booked estimates, or leads with no next step.

Copy/paste recovery scripts

Two scripts you can adapt today

Missed call / form reply: Hi [NAME], thanks for reaching out about [JOB TYPE]. Sorry we missed you. We can help you figure out the next step — could you send [ONE USEFUL DETAIL: location/photos/timeline]? Once we have that, we can let you know the best option.

Stale estimate follow-up: Hi [NAME], just checking back on your [JOB TYPE] request. If this is still on your list, I can help with the next step. If plans changed, no worries — would you like me to close this out or follow up later?

Human review rule: Confirm the original request, availability, pricing language, and any promises before sending. Never imply a lead is booked until the team has confirmed it.

Want the full lead rescue system?

Local Lead Rescue System expands this into scripts, intake templates, qualification prompts, follow-up sequences, and a simple workflow for local-service leads.

View the full system on Gumroad