Best fit: small business owners, service-area businesses, local agencies, consultants, shops, and operators who want better website copy, FAQs, proof points, and local SEO ideas without hiring a strategist first.
Before you paste competitor notes into AI
- Use public pages only. Do not scrape private dashboards, emails, customer lists, gated files, or paid memberships.
- Summarize competitor pages in your own notes instead of asking the AI to copy exact paragraphs.
- Never copy testimonials, case studies, credentials, guarantees, pricing claims, or before/after photos.
- Use the output as a research checklist, then rewrite around your actual service, customers, proof, and constraints.
Copy/paste competitor website review prompt
You are helping a small business ethically review competitor websites and turn public observations into original improvement ideas.
My business type: [business type]
My location/service area: [city/region or online niche]
My ideal customer: [customer type]
My current offer: [service/product]
My website page to improve: [homepage/service page/about page/landing page]
My real proof points: [reviews, years in business, licenses, case studies, guarantees, response time, portfolio]
Competitor observations, summarized in my own words:
[Paste bullet notes from 2-5 public competitor pages. Do not paste private data.]
Create:
1. Positioning gaps I can address without copying anyone.
2. Customer questions or objections competitors answer well.
3. Proof points I should add if they are true for my business.
4. Offer/CTA ideas written as original concepts, not copied phrases.
5. Local SEO or service-page topics worth covering.
6. Trust and risk notes: claims that require evidence, legal/compliance review, or human approval.
7. A rewrite brief for my page with headings, bullets, FAQs, and internal-link ideas.
Rules:
- Do not copy competitor wording, testimonials, images, guarantees, reviews, or unique claims.
- Do not invent credentials, awards, service areas, prices, response times, or results.
- Flag anything that requires owner/legal/compliance review.
- Keep the tone practical, specific, and original to my business.What to collect from each competitor page
- Promise: what outcome they emphasize.
- Proof: reviews, photos, credentials, years, examples, guarantees, or response windows.
- Offer: inspection, quote, consultation, emergency service, package, estimate, or audit.
- Questions answered: pricing, timeline, service area, process, risk, prep, warranty, or what happens next.
- Missing pieces: unclear CTA, weak proof, thin local content, no FAQs, confusing service scope, or slow follow-up path.
Output checklist to keep the result useful
- Does every recommendation connect to a real customer question?
- Is every proof point true for your business today?
- Did the AI avoid copying competitor phrasing?
- Are claims about price, timing, guarantees, licensing, health, finance, or legal topics reviewed by a human?
- Did you turn the ideas into a page brief, not just a list of random improvements?
Follow-up prompt: turn the review into an original page brief
Using the ethical competitor review above, create an original page brief for my [homepage/service page]. Include:
- Primary customer problem.
- One-sentence positioning promise.
- Section-by-section outline.
- Proof points to include only if true.
- FAQs to answer.
- CTA options.
- Internal links to add.
- Claims that need owner review before publishing.
Do not write final copy yet. I want a brief that a human can approve first.For more copy/paste prompt guardrails, use the free Small Business AI Prompt Starter Pack, the AI Prompt Quality Scorecard, and the Local SEO Content Brief AI Prompt. The paid Small Business AI Profit Kit expands this into reusable prompt workflows, worksheets, and a 30-day rollout plan.